Airbnb Growing in Scope – and Controversy
Airbnb is a hot topic. Praise, condemnation and controversy is flooding the travel industry, with hotels especially watching their every move out of an effort to evaluate the company as either a...
View ArticleTriptease, Booking.com and Reputation Management in 2016
Today we’re taking a two-fold approach: firstly, what’s going on with Booking.com and Triptease? Here’s the insider scoop, including Triptease’s skyrocketing success and Booking.com’s legal overtures....
View Article[INFOGRAPHIC] 16 Hotel Marketing Trends for 2016
2016 has arrived, and this past year has seen a slew of changes to the digital marketing landscape. The growth isn’t over, though – mobile is exploding and technology is expanding. That means that...
View ArticleList of Lists: What’s New for Independent Hotels in 2016
The New Year has arrived with a bang, and with it pages upon pages of lists and up and coming trends for independent hotels (we’ve even been guilty of this ourselves). We’ve combed through these and...
View ArticleEmail Marketing and Millennials
This week, there’s been a lot of buzz around email strategies for the new year and millennial patterns. We’ve picked out our favorite articles so you’ll have all those great resources in one place!...
View Article[INFOGRAPHIC] Booking Patterns for Independent Hotels: Who, How and When
Net Affinity’s booking engine processes and analyses tons of bookings every day. Looking at that data, we realized we’re sitting on a whole lot of information on booking patterns for independent...
View ArticleThe Third Wave of Digital Marketing: Can Technology Improve Your Hotel’s...
Digital marketing is still a relatively new field, but it has been around long enough to leave a legacy of its own. A successful digital marketing strategy is now a key part of any hotel’s plan to grow...
View ArticleChanges to Google Ads: What’s Happening?
Google’s desktop search results underwent a significant change on Friday, February 19th. It wasn’t exactly a shock, as Google has been messing around with their ad structure in ways similar to this...
View ArticleGoogle Reviews, Fast Hotel Data and ITB
This week, we’re looking at a hodgepodge of the most interesting articles in hospitality. First and foremost, we’ve found a taster for ITB Berlin, an event we ourselves will be attending next week,...
View ArticleLooking Into the Future of Travel: Mobile & Booking.com
This week we’ve been looking at the state of travel right now, and what that says for the state of the travel industry in the future. More specifically, we’re looking at Booking.com’s reaction to the...
View ArticleExpedia’s Accelerator Program Is Not The Way Forward
Expedia has developed the new Accelerator program, which has begun rolling out over the past quarter of 2015. The Accelerator program offers hotels the chance to move their listings on Expedia up in...
View ArticleWaters Between OTAs and Hotels Remain Stormy
The waters between hotels and OTAs remain stormy, as hotels try to step up their loyalty programs and book direct strategies without jeopardizing their relationships with OTAs. Hilton and Marriot have...
View ArticleWhat A Guest Wants: Consumer Behaviour and Intelligence
This week’s Friday Five is about consumer behavior and intelligence. What do your guests want? How can you give it to them? What can you get from your guests? We’re covering the shifts that have...
View ArticleIn Face of OTA Tensions, Hotels Step Up Book Direct Efforts
OTAs seem to be facing controversy left, right and center these days. Booking.com is appealing the courts who turned down their trademark for their name (“too generic”, apparently), and OTAs across the...
View Article10 Key Trends for Modern Revenue Management
The past few years have given birth to a wide variety of revenue management ‘best practices’ and tools. What’s the equation for success? Two of the major factors affecting a modern revenue manager’s...
View ArticleDirect Bookings Up, but Downward Trend for the Inudstry on the Horizon
The trend of pushing for direct bookings continues. A recent study from Kalibri Labs indicating that direct bookings are indeed significantly more profitable than those that come through OTAs, despite...
View ArticleIndependent Hotels Must Resolutely Defend Their Most Prized Asset: Inventory
A hotel’s inventory is its lifeblood. As the digital world becomes a more important part of the circulation of that inventory, dozens, even hundreds of technology solutions have been built to help...
View ArticlePrice Check Widgets – A Transparent Way to Drive Direct Bookings
The past two years have seen a relatively new product category hit the market for hotels: price check widgets. This sudden proliferation has come hand in hand with the increasing move to drive direct...
View ArticleThe Week: Data, Technology and the Future
Here are our top articles from around the web this week: a mixture of data, technology, and major trends for the rest of the year. Snapshot has put together a comprehensive infographic on hotel data...
View ArticleTips on Storytelling & Booking Direct for Independent Hotels
This week, the industry put storytelling in the spotlight. Report after report indicates that the future isn’t a “spray-and-pray” ad approach, and it’s no longer about the hard sell. Instead, hotels...
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