OTAs Under Fire: Concerns for ‘Clarity, accuracy and presentation of...
Speculation over OTAs operating fairly has always been a topic of heated discussion ever since they gained market dominance. However, they’ve hit the headlines once again as UK authorities, CMA,...
View ArticleTravel Giants Reveal Latest Hand
This week we’ve been keeping a close eye on industry updates with OTAs (Online Travel Agents), Google and Airbnb. All of which seem to be making big leaps with the technology they’re using to offer...
View ArticleCan Airbnb Compete with the OTAs?
It’s becoming harder every day to differentiate between Airbnb and traditional online travel agencies. And now the agreement that allows Siteminder, a leading hotel distribution platform, to distribute...
View ArticleAirbnb News & Views: The Friday 5
In this week’s Friday 5 we take a look at Airbnb. Never far from headlines, the home-sharing platform has outdone itself in 2018. First the announcement of two new tiers of homes, and then their...
View ArticleNew surroundings at Net Affinity
New year, new us. We love the start of a new year, not because it’s an opportunity to change yourself but rather, it’s an opportunity to better yourself. Improve. Grow. Build on who you already are,...
View ArticleOTAs pulled up on misleading sales tactics
It’s something we’ve all experienced and maybe even come to expect as part of the holiday-booking process – that sense of urgency kick-started by the sight of a red button beside an apartment or a...
View ArticleThe latest device trends: here’s where your guests book from
A good marketing strategy has to be informed by many things, one being the latest trends in device usage. We all have a general understanding of where people spend their time online and where they’re...
View ArticleHere’s the latest on tourism in Ireland
Tourism Ireland has just released its latest SOAR report (Situation & Outlook Analysis Report). The report is extensive, and well worth a full read through, but here are the key takeaways for you!...
View ArticleThe Direct Booker & Their Device Habits
We’ve gathered around 5 million user sessions’ worth of data from Google Analytics and our Booking Engine to give you an up-to-date picture of your current direct booker and their device habits! Here’s...
View ArticleMetaDo or MetaDon’t? Metasearch for Independent Hotels
We’re big advocates of using metasearch for independent hotels, but like all forms of technology, it has its ups and downs. It’s important to be aware of both. We’ve taken the leg work out of it for...
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