Facebook Canvas for Hotels: an Innovation in Mobile Marketing
With hotel mobile traffic accounting for 47% of hotel website visits in the first quarter of 2016, we’re constantly on the lookout for the latest and greatest ways to help hotels capture mobile...
View ArticleState of Travel in Summer 2016
This week, we took a step back from the day-to-day problems of hotel marketing campaigns, which tech providers to partner with, and what revenue management strategies are most profitable to look at the...
View ArticleMetaDo or MetaDon’t? Metasearch for Independent Hotels
This week we turned our focus to the challenges, complications and opportunities that metasearch sites bring to independent hotels. Firstly, we took a look at Revinate’s piece which focused on the need...
View ArticleNew HOTREC Study Shows OTAs Gaining Ground, Causes Controversy
This week, HOTREC (the European trade association of hotels, restaurants and cafes) released a hotel distribution study based on responses from 2,000+ hoteliers. The study indicated that nearly 25% of...
View ArticleOur Top 10 Articles from 2016 – The Story So Far
Which topics are making waves and what are you, our readers, most interested in? We’re a little over halfway through 2016, and we thought we’d take a look back at some of our favourite pieces from the...
View ArticleDespite ‘Dimming,’ Hotel CEOs Determined to Push Direct Bookings
The battle for direct bookings is continuing, and more evidence of the positive effects of direct bookings have recently come to light. SiteMinder has released a report detailing the fact that, over...
View ArticleThe Top Challenges Hotel Marketers Face
What are the biggest challenges hotel marketers face today? This week, we zeroed in on the issues that every modern hotel marketer faces. How do you deal with an industry where your average consumer...
View Article[Slideshare] Our Best Articles of 2016 – The Story So Far
Our Top 10 Articles from 2016: The Story So Far from Net Affinity Which topics in revenue management and digital marketing are making waves and what are you, our readers, most interested in? We’re a...
View ArticleOTAs Innovating In Response to Book Direct Initiatives
The latest news in the book direct wars? OTAs are softening their hardline responses in some areas, in ways that allow them to combat or work around direct booking initiatives in a more targeted...
View ArticleHotels Offering Loyalty Programmes on OTAs: The Dark Side
Expedia is now very kindly allowing hotels to offer their normally closed user group member-only rates publicly on Expedia. Red Lion Hotel Group (RLHG), a brand that operates in the US and Canada with...
View ArticleHotel Industry News: What Happened in August?
As we move happily (or glumly, depending on how you feel about beaches versus sweaters) into the autumn, we’re taking a look at August – it’s been a busy month and the industry has had its fair share...
View ArticleAs Hotel Negotiation Powers Grow, Revenue Management is Key
What’s new in the hotel industry this week? Fitch Ratings released a promising study indicating that hotels’ negotiation powers are growing, and might be gaining an edge in their struggles to find...
View ArticleData Must Be Behind Revenue Strategies
The buzz in the industry this week has been centered again around OTA relationships. Speicifically, it’s been focused around the continuing Red Lion-Expedia debate, which we’ve discussed in detail, and...
View ArticleThe 8 Biggest Reasons the Traffic Landscape is Shifting for Hotels
As many hotels have noticed over the last 12 months, the traffic landscape for hotel traffic is changing. In a time when digital activity is increasing, online bookings are growing and many hotels are...
View ArticleExpedia Ends Dimming, Launches Revenue Management Software
This week brought two big pieces of news from Expedia: They’re going to stop “dimming” hotels that don’t offer their bast rates to Expedia, and they’ve launched a service called Rev+ that allows hotels...
View ArticleWhat Hotels can Learn from OTAs, and Ingredients of a Successful Loyalty Program
Booking.com’s CEO was interviewed this week, and spoke about direct bookings in a relaxed way. While she believes direct bookings will always exist, she thinks first-time bookers for a property will...
View ArticleThe Rise of Metasearch makes Direct Bookings More Important Than Ever
With Metasearch as “the next big thing” in hotel distribution, according to Kalibri Labs, hotels must be more watchful than ever.While Metasearch has been around and growing for a while, CEO Cindy...
View ArticleTravel is Changing. Here’s How Your Hotel Can Compete
Travel distribution, according to the London School of Economics, is about to enter a period of “unprecedented change.” Their report cited 5 major disruptive factors: consumer expectations, mobile, big...
View ArticleYour Hotel’s Revenue and Marketing Strategy Kit for 2017
We still have nearly two months of 2016 left, but it’s time to look beyond that. By now, your hotel will be outlining marketing and revenue strategies for 2017 (or maybe you’re already done!). To help...
View ArticleBlack Friday Saw 57.5% Increase in Conversions for Hotels
This Cyber Weekend was a big one for hotels. With more European hotels than ever before participating in Cyber Weekend, the four days from Black Friday through Cyber Monday. A relatively recent...
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