The trend of pushing for direct bookings continues. A recent study from Kalibri Labs indicating that direct bookings are indeed significantly more profitable than those that come through OTAs, despite the much-lauded ‘billboard effect.’ However, the forecast for the hospitality industry as a whole is looking grey. After years of surging business and rising demand, supply […]
The post Direct Bookings Up, but Downward Trend for the Inudstry on the Horizon appeared first on Net Affinity Blog - Give Your Hotel Superpowers.