Hotel Ads are Growing – Are You Using Them?
What goes into a successful revenue strategy? We’ve taken a good hard look at what you need to consider before and during your strategy planning. Take a look below for our revenue experts’ advice on...
View ArticleTips to Evaluate and Succeed with Hotel Tech
This week’s round up of reads starts with a great piece from Snapshot, focusing on how to evaluate technology to succeed faster and better. We’re also looking at the selection process for that...
View ArticleHyatt’s Latest Move to Balance OTA Relationships
In a somewhat surprising move in a year that has seen more reconciliatory overtures between OTA’s and hotels than 2016, Hyatt has given notice that they intend to terminate their contract with Expedia....
View ArticleTraveler Motivation, and How to Translate It to Bookings
Expedia has created a new study specifically on the motivations of European travelers. Among other revelations, they’ve found that compelling imagery is key for audiences under 35, activities and...
View ArticleOTAs and Hotels Spending More to Acquire Guests
In an article which describes OTA advertising tactics as “bullish”, AdAge lays out the problem with OTA marketing budgets. Without properties to care for, they can “shovel” revenue into advertising,...
View ArticleGoogle Facing Fines Even as Offering Grows
Google may be facing legal troubles in Europe in more than one area, even as they continue to expand their offering. The EC has recently leveled a fine on Google Shopping for what it has deemed to be...
View ArticleCompetition Authority Urges Hotels to Step Up Pricing Strategy
This week, the Competition and Markets Authority encourages hotels to step up their pricing strategy on OTAs. After finding that 47% of hotels surveyed were not aware that Booking.com and Expedia had...
View ArticleNet Affinity Increase the Speed of Their Mobile Web App by 20% with AMP
Net Affinity are AMPing up their mobile web app. They have recently rolled out updates to their mobile web app across all users of the app. This update uses the AMP framework, whose many benefits...
View ArticleRevenue Strategies & Tips to Increase Direct Bookings
This week, we’ve found some articles with great advice to improve your book direct strategy. Robert Rauch, President of RAR Hospitality, writes about finding the right tools to invest in for your...
View ArticleThe Digital Future is Now
This week the travel industry has been talking about futuristic technology, both in-room and online, the Internet of Things, and next-level personalization through the latest CRM technology. We’ve seen...
View ArticleHow to Capture the ‘Bleisure’ Traveller
Business travel is in the midst of an evolution, what was once strictly business, and offered little flexibility with choice of hotels and airlines, is now a rapidly growing market. Business travellers...
View ArticleHow Independent Hotels Thrive in a Competitive Market
In the travel industry news this week, we were reading about a diverse range of topics that got us thinking about the challenges faced by independent hotels or SMEs in the hotel and guesthouse market....
View ArticleOTAs Under Fire: Concerns for ‘Clarity, accuracy and presentation of...
Speculation over OTAs operating fairly has always been a topic of heated discussion ever since they gained market dominance. However, they’ve hit the headlines once again as UK authorities, CMA,...
View ArticleTravel Giants Reveal Latest Hand
This week we’ve been keeping a close eye on industry updates with OTAs (Online Travel Agents), Google and Airbnb. All of which seem to be making big leaps with the technology they’re using to offer...
View ArticleCan Airbnb Compete with the OTAs?
It’s becoming harder every day to differentiate between Airbnb and traditional online travel agencies. And now the agreement that allows Siteminder, a leading hotel distribution platform, to distribute...
View ArticleAirbnb News & Views: The Friday 5
In this week’s Friday 5 we take a look at Airbnb. Never far from headlines, the home-sharing platform has outdone itself in 2018. First the announcement of two new tiers of homes, and then their...
View ArticleNew surroundings at Net Affinity
New year, new us. We love the start of a new year, not because it’s an opportunity to change yourself but rather, it’s an opportunity to better yourself. Improve. Grow. Build on who you already are,...
View ArticleOTAs pulled up on misleading sales tactics
It’s something we’ve all experienced and maybe even come to expect as part of the holiday-booking process – that sense of urgency kick-started by the sight of a red button beside an apartment or a...
View ArticleThe latest device trends: here’s where your guests book from
A good marketing strategy has to be informed by many things, one being the latest trends in device usage. We all have a general understanding of where people spend their time online and where they’re...
View ArticleHere’s the latest on tourism in Ireland
Tourism Ireland has just released its latest SOAR report (Situation & Outlook Analysis Report). The report is extensive, and well worth a full read through, but here are the key takeaways for you!...
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