Expedia has created a new study specifically on the motivations of European travelers. Among other revelations, they’ve found that compelling imagery is key for audiences under 35, activities and experiences lead the way over price sensitivity, and mobile is absolutely necessary: more than 50% of Gen Z and Millennials use their smartphone for travel inspiration […]
The post Traveler Motivation, and How to Translate It to Bookings appeared first on Net Affinity Blog.